— PROJECT

Be You. Nothing Sure Pass

— ROLE

Copywriting

Creative Direction

— ART BY

Debola Kindle

Olawande Meyungbo

7up wanted to bring back their famous mascot, Fido Dido into the market. I figured that the best way for the brand to stand out was by telling the audience to also stand out.

The strategy was to recondition the psyche of the audience and make them see that there is nothing cooler than being who they really are.

The tagline and running theme was "Be You. Nothing Sure Pass" which translates to "Be You. There's No One Better"