— PROJECT

Run Like New

— ROLE

Copywriting

Creative Direction

— ART BY

Debola Kindle

Olawande Meyungbo

Texaco went on a hiatus from the Nigerian market and we wanted to reintroduce the brand in a subtle way.

To execute the integration, we had to reposition the brand like they never left, and also tell the audience that with Texaco lubricants, even their old engines can run like new.